Increase Your Site's Visibility

[juju]

It’s important to understand that to get placement on any search engine, you have to ensure that your HTML source code has plenty of keywords and/or meta tags that describe your site. All of the search engines have automated programs known as spiders or Web crawlers that scour the Web, finding and indexing new content. So your new site will eventually be picked up and listed on a search engine’s results page. The question is: Once your site is listed, where will it rank? The only way to improve on your ranking is to continuously tweak your site’s HTML source code with that knowledge. That can get time-consuming in a hurry, considering that there are dozens of search engines out there today. However, there is an alternative: pay-per-click. The pay-per-click search engine model is predicated on a simple quid-pro-quo: In exchange for your payment, you are guaranteed a high place on the search engine’s results page. Even better, some of the pay-per-click search engines, such as Overture, are partnered with other well-known search engines. The result is that your money not only buys your site’s visibility a boost with the primary search engine, but also with its partners.


From Smart Computing